(Source: https://pltfrm.com.cn)
One design language does not rule both platforms. The highest-ROI overseas brands now maintain two separate creative playbooks perfectly tuned to Douyin’s fast consumption and Xiaohongshu’s lifestyle aspiration.
1. Douyin Hard-Sell Design Template
1.1 5-Second Conversion Formula Second 0–1.5: Product explosion appear | Second 1.5–3: Price + original price cross-out | Second 3–5: Limited quantity countdown + flashing CTA.
1.2 Sound-On Mandatory Design Bright background removed behind subtitles so viewers with sound off can still follow the offer.
2. Xiaohongshu Soft-Sell Lifestyle Template
2.1 70% Lifestyle, 30% Product Rule First 80% of the image/carousel must show authentic Chinese lifestyle scenes with the product naturally integrated.
2.2 Warm Film Preset + Grain Filter Using presets like “Tokyo Afternoon” or “Seoul Café” with slight film grain increases save rate by 400% compared to clean corporate photography.
3. Cross-Platform Asset Reuse System
3.1 One Source, Two Outputs Shoot 60-second lifestyle video → extract 15-second hard-sell clip for Douyin + 9 lifestyle stills for Xiaohongshu species posts.
Case Study: Spanish Beauty Brand ISDIN Throughout 2025, ISDIN maintained separate Douyin hard-sell and Xiaohongshu soft-sell design systems while reusing raw footage. The dual-template strategy delivered 512% YoY growth and made ISDIN the #1 overseas sunscreen brand on both platforms simultaneously.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. With over a decade turning global designs into China-converting creatives for overseas brands, we know exactly what works. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
