(Source: https://pltfrm.com.cn)
There is now a proven “China stack” that every seven- and eight-figure brand in China follows. Skip one layer and your rankings stall. Master all five and Baidu treats you like a local giant.
1. Three-Layer Domain Strategy
1.1 www + m + xiongzhang Domains www.brand.cn for desktop, m.brand.cn for mobile, and automatic Xiongzhang submission for Baidu App rich results. This triple-structure captures 100% of Baidu’s indexing pathways.
2. Lightning-Fast Technical Core
2.1 Sub-2-Second Load Mandate Combine mainland hosting + Redis caching + WebP images + lazy loading to hit Baidu’s 2-second mobile threshold. Pages under 2 seconds receive up to 60% higher quality scores.
3. XML Sitemap & Baidu Push Protocols
3.1 Real-Time Push API Use Baidu’s URL submission API to push every new product and article within 10 seconds of publishing — new pages rank in hours instead of weeks.
4. Trust & Security Layer
4.1 Mandatory Footer Elements Display ICP number, business license, police registration badge, and 400 hotline on every page footer. Missing any one drops trust and triggers manual review flags.
Case Study: American Premium Pet Food Brand Achieves 1,050% Traffic Growth in 10 Months
A California-based organic pet food brand had zero Baidu visibility. We implemented the full China stack: Alibaba Cloud hosting with ICP Bei’an, m.brand.cn mobile site using MIP, real-time URL push, and complete trust footer. We then restructured 3,200 product pages into strict Pinyin silos. Result: indexed pages rose from 41 to 100%, organic traffic grew 1,050%, and monthly China revenue exceeded ¥7.3M.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
