(Source: https://pltfrm.com.cn)
Keyword cannibalization doesn’t announce itself — it quietly drains your Baidu performance until recovery takes months. Run this exact five-step audit every 30 days to keep your China site healthy and dominant.
1. Automated Cannibalization Screaming Frog Rules
1.1 Custom Extraction for Baidu Set Screaming Frog to extract title, meta, H1, and first 200 characters — export and pivot in Excel to find duplicate keyword usage across >1 URL. Flag any term appearing in title tags of 2+ pages with >500 monthly searches.
2. Baidu Click Curve Anomaly Detection
2.1 Expected vs Actual CTR Gap Baidu ranks #1 should get ~35% CTR in China. If your #1 page gets <15% while a #4 page gets 25%, cannibalization has flipped relevance signals.
3. Sitemap & Robots.txt Hygiene
3.1 Prevent Accidental Indexing Block thin category, tag, or archive pages via robots.txt if they mirror product content. Submit cleaned XML sitemap weekly via Baidu Webmaster Tools.
4. Canonical Tag Enforcement at Scale
4.1 Self-Referencing + Cross-Domain Canons Every page must have a self-referencing canonical; duplicate content must canon to the primary URL within 24 hours of detection.
Case Study: Korean Cosmetics Brand Fixes 68 Cannibal Terms and Gains ¥5.6M Revenue
A Seoul-based K-beauty brand discovered 68 product pages cannibalizing “sheet mask pack” variants. We ran the full audit, 301’d 59 pages, enforced canonicals, and rebuilt internal linking. Result: average ranking for mask terms rose from 14.3 to 2.1, organic traffic grew 513%, and monthly China sales hit ¥5.6M within 90 days.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
