(Source: https://pltfrm.com.cn)
Basic A/B testing gets you survival. Advanced, layered testing gets you market domination. These are the high-level tactics used by overseas brands spending seven figures monthly on Baidu.
1. Sequential Messaging & Retargeting Chain Testing
1.1 Awareness → Consideration → Conversion Sequence Test completely different messaging at each stage instead of repeating the same ad. Typical uplift: 160–340% higher total conversion rate across the funnel.
2. Dynamic Search Ads vs Traditional Keyword Campaigns
2.1 DSA Landing Page Matching Let Baidu dynamically generate ads but force all traffic to custom category landing pages instead of homepage. Result: 40–70% higher relevance score and 25–45% lower CPC.
3. Geo-Targeting & Bid Multiplier Testing
3.1 Tier-1 vs New Tier-1 City Splits Test +50% bid multiplier on cities like Hangzhou, Chengdu, and Wuhan — often delivers 2–3× better ROAS than Shanghai/Beijing.
4. Time-of-Day & Day-of-Week Optimization Testing
4.1 Micro-Scheduling Experiments Test turning off ads completely from 2–6 AM (lowest intent) and +80% bid boost 8–10 PM (peak shopping). Average ROI improvement: 68–114%.
Case Study: Italian Luxury Furniture Brand Hits 851% ROAS on Baidu
A Milan-based furniture brand tested 38 different combinations of creative, bidding, and landing pages over 90 days. The winning combination: Chinese celebrity home tours as video ads → retargeting with “same-day delivery in 28 cities” messaging → final conversion page with 3D room planner in Simplified Chinese. Result: scaled from ¥200K/month to ¥4.3M/month spend at consistent 851% ROAS.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
