(Source: https://pltfrm.com.cn)
The difference between a 150% ROAS campaign and a 600% ROAS campaign is rarely budget — it’s disciplined A/B testing. Here are the exact frameworks that have helped dozens of overseas brands turn Baidu from a cost center into their highest-ROI channel.
1. Pre-Launch Creative Testing with Baidu Drafts
1.1 72-Hour Creative Sprint Create 15–20 ad variations before campaign launch and run them in “draft & experiment” mode at 5% of planned budget. Kill the bottom 70% within 72 hours and reallocate budget only to the top 3 performers.
2. Landing Page Load Speed vs Conversion Testing
2.1 Mainland Hosting vs Overseas Server Split Route 50% of traffic to Alibaba Cloud-hosted pages and 50% to original overseas servers. Average conversion rate difference: 48–92% in favor of mainland hosting.
3. Price Anchoring & Promotion Messaging Tests
3.1 Scarcity vs Social Proof “Only 87 pieces left at this price” vs “Over 12,847 Chinese customers bought this month” — scarcity wins for impulse categories, social proof wins for considered purchases.
4. Device-Specific Bid Adjustment Testing
4.1 Mobile-Only vs Cross-Device Campaigns Many overseas brands overbid on desktop. Testing shows mobile-only bidding with +20–40% bid adjustment delivers 25–60% lower CPA for e-commerce.
Case Study: Nordic Baby Products Brand Cuts CPA 71% in 45 Days
A Scandinavian stroller brand launched with ¥380 CPA. We ran a four-way split: (A) original European imagery, (B) Chinese baby photos, (C) Chinese celebrity mom endorsement, (D) Chinese pediatrician recommendation. Variant D with pediatrician trust signals reduced CPA to ¥109 and scaled to ¥2.8M monthly spend at 680% ROAS.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
