(Source: https://pltfrm.com.cn)
Too many overseas brands launch beautiful Chinese websites — then wonder why no one visits. The secret lies in Baidu Tongji: the only tool that shows exactly how Chinese users discover, evaluate, and buy from overseas brands. Master these five strategies and watch your traffic and sales multiply.
1. Site Structure Optimization Based on Baidu Crawl Efficiency
1.1 Crawl Budget & Log Analysis Identify Wasted Crawl: Tongji’s “Spider Log” shows which pages Baidu bots visit most — remove or noindex low-value pages to focus crawl on money pages.
2. Voice Search & Pinyin Optimization Insights
2.1 Rising Voice Query Data Voice Search Surge: Over 40% of Baidu searches are now voice — Tongji reveals exact spoken phrases users say to smart speakers and mobile assistants.
3. Reducing Exit Rates with On-Page Experience Fixes
3.1 Exit Page Report Deep Dive Fix Broken Trust: If product detail pages have the highest exit rate, add size charts in metric, Chinese customer reviews, and 15-day return policy banners.
4. Building Topical Authority Using Entity & Semantic Data
4.1 Entity Relationship Mapping Co-Occurring Terms: Tongji shows related entities Chinese users expect (e.g., when searching “probiotics”, they also expect “Lactobacillus” and “Bifidobacterium”).
Case Study: U.S. Premium Coffee Brand Grows Baidu Traffic 642% in 12 Months
A West Coast specialty coffee roaster had almost no presence on Baidu. Using Tongji entity analysis, we discovered Chinese consumers searched for “low-acid cold brew” and “third-wave coffee beans” tens of thousands of times monthly. We built an entire content hub around these topics, optimized internal linking, and hosted everything on a Beijing server. Result: organic traffic from Baidu grew 642%, direct sales increased 481%, and the brand now ranks #1-#3 for over 800 coffee-related terms.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
