(Source: https://pltfrm.com.cn)
Want your own 24/7 selling machine that speaks perfect Mandarin and never asks for a day off? Overseas beauty brands are now deploying custom virtual AI anchors in record time. Follow this proven 30-day blueprint that our agency has executed for 200+ international cosmetics and skincare companies.
1. Week 1: Design and Localization
1.1 Creating the Perfect Digital Face Choose from hyper-realistic Asian, Caucasian, or mixed-race appearances that match your brand DNA. Fine-tune facial features, age appearance (22–35 most popular), and signature beauty look.
1.2 Voice Training for Cultural Resonance Record 50+ hours of native Mandarin voice acting in multiple regional accents. Train cute, professional, and “big sister” speaking styles for different campaign needs.
2. Week 2: Content System and Product Integration
2.1 Building the Knowledge Base Feed every product ingredient, clinical study, and user review into the AI brain. Create 500+ pre-approved responses for common beauty questions.
2.2 AR Try-On and Visual Effects Setup Integrate real-time virtual makeup and skincare transformation technology. Test 200+ foundation shades and lipstick colors for perfect color accuracy on Chinese screens.
3. Week 3: Platform Integration and Testing
3.1 Multi-Platform Live Room Setup Connect to Douyin, Taobao Live, Xiaohongshu, and private domain simultaneously. Run 72-hour non-stop technical stress tests.
4. Week 4: Launch and Optimization
4.1 Soft Launch with Paid Traffic Start with 50,000–100,000 RMB daily traffic budget to gather performance data. Let AI automatically optimize script and pacing based on real viewer behavior.
5. Case Study: Australian Natural Skincare Brand Goes from Zero to 100 Million RMB in 28 Days
An Australian marine-collagen skincare brand worked with PLTFRM to create virtual anchor “Coral” – a sun-kissed Sydney surfer girl with flawless Mandarin. Launched on February 14, 2025 (Valentine’s Day), Coral ran non-stop romantic-themed streams demonstrating “ocean glow” transformations. Final numbers after 28 days: 103 million RMB GMV, 1.4 million new followers, and permanent #2 ranking in Douyin’s natural skincare category.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
