(Source: https://pltfrm.com.cn)
Introduction
If your content looked fresh six months ago, it’s already outdated in China. These five creative formats are currently dominating Douyin, Xiaohongshu, and WeChat feeds — and delivering the highest ROI we’ve seen in over ten years of localization work.
- “Before & After” Cultural Transformation Videos
1.1 15-Second Heritage Glow-Ups Historical → Modern Makeovers: A Tang-dynasty lady “wakes up” in 2025 Shanghai wearing your brand’s jacket. Average view completion: 94%. - ASMR + Guochao Sound Baths
2.1 Premium Unboxing with Traditional Instruments Combine silk-tearing sounds, porcelain clinking, and guzheng notes. Luxury brands using this format on Xiaohongshu see 5–8× bookmark rates. - Multi-Perspective “One Scene, Four Screens”
3.1 Same Moment, Different Angles Film one scene with four phones simultaneously (POV of buyer, seller, passer-by, product). Post as a four-panel carousel or stitched video — algorithm loves the novelty.
Case Study: Bose’s “Silent Dynasty” Campaign
Bose created a 60-second Xiaohongshu video showing ancient scholars suddenly hearing perfect silence when putting on QuietComfort headphones. Shot in the style of a classical painting coming to life, it received 42 million views and became the most bookmarked tech post of Q4 2024.
Conclusion
Speed and originality win in today’s Chinese social ecosystem. Adopt these proven formats with the right SaaS acceleration, and watch your overseas brand become the next viral sensation.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation! info@pltfrm.cn
