(Source: https://pltfrm.com.cn)
Customer lifecycle marketing is essential for international sellers on Taobao to nurture relationships with customers over time and maximize customer value. This article explores strategies for engaging customers at every stage of the lifecycle on Taobao.
Awareness Stage
At the awareness stage, international sellers should focus on building brand recognition through SEO, content marketing, and social media to reach potential customers.
Interest Stage
When customers show interest, provide valuable content and incentives such as exclusive discounts to encourage them to engage further with your brand.
Evaluation Stage
Offer detailed product information, customer reviews, and comparisons to help customers evaluate your products and make informed decisions.
Purchase Stage
Facilitate a smooth purchase process with clear calls-to-action, secure payment options, and easy checkout procedures.
Post-Purchase Stage
Follow up with customers after their purchase to ensure satisfaction, gather feedback, and offer support to build trust and loyalty.
Retention Stage
Implement retention strategies such as loyalty programs, regular communication, and personalized offers to encourage repeat purchases.
Advocacy Stage
Encourage satisfied customers to become brand advocates by sharing their experiences and referring new customers through referral programs.
Win-Back Stage
Identify and target customers who have been inactive and create personalized win-back campaigns to re-engage them with your brand.
Customer Data and Analytics
Leverage customer data and analytics to understand customer behavior and preferences, allowing you to tailor your marketing efforts effectively.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia.
