(Source: https://pltfrm.com.cn)
Introduction
Most overseas brands waste 3–6 months on Xiaohongshu because they treat it like Instagram. Follow this accelerated timeline to go from zero to first sale in 30–45 days.
- Pre-Launch Content Seeding (Day -30 to 0)
1.1 Hire 50–150 micro/nano KOLs (5k–100k fans) to post authentic notes 1.2 Total budget ¥80k–200k → creates algorithm “brand heat” before store even opens - Account & Store Opening (Day 1–10)
2.1 Register Professional Account → upgrade to Shop within 24h 2.2 Upload 15 hero products priced ¥79–399 (sweet spot for first-month conversion) - First 14-Day “9 Notes Rule” Sprint
3.1 Post 12–15 notes daily (mix of lifestyle photos, usergenerated content, and product close-ups) 3.2 Use official hashtag #品牌种草 + category tags - Traffic & Sales Activation
4.1 Run “Information Flow Ads” + “Search Ads” from day 15 Average CPC ¥2–6, ROAS 6–12:1 for beauty/health categories
4.2 Launch ¥9.9–49 trial packs with platform coupons - Case Study: French Perfume Brand’s 38-Day Launch A niche French niche fragrance brand seeded 120 KOL notes, opened their Professional Shop on day 38, and ran ¥99 discovery sets. Result: ¥18 million sales in first 60 days, 420,000 new followers, ROI 9.8.
Conclusion
Speed wins on Xiaohongshu. Pre-seed → open store → flood with content → advertise = profitable overseas brand store in under 45 days.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation! info@pltfrm.cn
