(Source: https://pltfrm.com.cn)
Introduction
Setup is easy – scaling to 9-figure revenue requires these insider tactics used by top overseas brands on Xiaohongshu right now.
- “Species Grass Matrix” System
1.1 3-Layer KOL Strategy Layer 1: 5–10 head KOLs (1M+ fans) for awareness Layer 2: 50–100 waist KOLs for conversion Layer 3: 300–500 micro/nano for volume → creates unstoppable note snowball - Note-to-Store Traffic Loop
2.1 Every note must end with “link in bio” or direct product card 2.2 Brands achieving >35% note-to-store click rate see 3× higher ranking - Xiaohongshu “Brand Number One” Program 2025
3.1 Spend ¥5M+ advertising in 90 days → unlock private traffic pool + 50% exposure bonus 3.2 Overseas brands now eligible with Professional Account only - Search & Hashtag Domination
4.1 Occupy top 10 positions for 50–100 category keywords
4.2 Create and push 3–5 branded hashtags to trending page - Case Study: Australian Vitamin Brand Reaches ¥680 Million An Australian health-supplement brand invested heavily in the 3-layer KOL matrix + Brand Number One program after basic store setup. They dominated “collagen peptide” searches and achieved ¥680 million GMV with 68% gross margin in 2025, becoming the #1 imported supplement brand on the entire platform.
Conclusion
Xiaohongshu rewards overseas brands that treat it as a content + search + social commerce flywheel. Master the matrix above and you don’t chase traffic – traffic chases you.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation! info@pltfrm.cn
