(Source: https://pltfrm.com.cn)
Acquiring new customers is vital for international sellers on Taobao to grow their business and expand their market share. This article explores effective strategies for attracting new customers in the competitive Chinese e-commerce landscape.
Understanding Target Customer Segments
Identify and understand the different segments of your target customers in the Chinese market to tailor your acquisition strategies.
Search Engine Optimization (SEO)
Optimize your product listings for Taobao’s search engine to improve visibility and attract organic traffic from potential buyers.
Paid Advertising on Taobao
Utilize Taobao’s advertising platform to run targeted campaigns that reach potential customers who are likely to be interested in your products.
Cross-Border Partnerships
Form partnerships with other international brands or local Chinese businesses to expand your reach and acquire customers from different markets.
Influencer Marketing
Collaborate with influencers who have a strong following in China to promote your products and attract new customers through their endorsements.
Special Offers and Promotions
Create special offers, discounts, and limited-time promotions to incentivize first-time purchases from new customers.
Content Marketing
Develop engaging content such as blog posts, videos, and social media updates that provide value and attract new customers interested in your product category.
Social Media Engagement
Actively engage with potential customers on Chinese social media platforms to build brand awareness and drive traffic to your Taobao store.
Referral Programs
Implement a referral program that rewards existing customers for referring new customers to your store.
Customer Feedback and Reviews
Encourage satisfied customers to leave reviews and share their experiences, which can influence potential customers’ purchasing decisions.
Analytics and Data-Driven Insights
Leverage analytics to understand customer behavior and preferences, and refine your customer acquisition strategies based on data-driven insights.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia.
