(Source: https://pltfrm.com.cn)
Introduction
China’s e-commerce market will surpass US$3.5 trillion by 2026, but 80% of overseas brands fail in the first 12 months due to poor localization execution. This definitive 2025 checklist — built from 10+ years and 300+ successful projects — ensures your site is fully optimized before launch.
1. Legal & Compliance Setup
1.1 Cross-Border Filing or Chinese Entity
1.2 Trademark Registration in China (Class 35 & 9 mandatory)
2. Technical Foundation
2.1 Server Location & CDN (Alibaba Cloud Hong Kong + Baidu Cloud CDN)
2.2 SSL + MIIT Filing for speed <1.8s
3. Payment & Logistics Stack
3.1 Alipay, WeChat Pay, UnionPay + aggregated FX settlement
3.2 Cainiao/JD Logistics API integration
4. Content & UX Localization
4.1 Full Simplified Chinese + transcreation
4.2 WeChat login + Mini-Program sync 4.3 KOL-style product detail pages with 10–15 lifestyle images
5. Marketing & SEO Launch Plan
5.1 Baidu SEO submission + Zhanzhang tools 5.2 Xiaohongshu & Douyin pre-seeding 60 days before launch
Case Study: Nordic Homeware Brand That Went from 0 to RMB 120 Million in 14 Months
A Scandinavian furniture brand followed PLTFRM’s exact 2024 checklist: Hong Kong-hosted site, full payment/logistics stack, WeChat Mini-Program, and heavy Xiaohongshu pre-seeding. They launched quietly in Sept 2024 and hit RMB 120 million GMV by Nov 2025, becoming a category leader on Tmall Global.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
