(Source: https://pltfrm.com.cn)
Introduction
Chinese luxury consumers no longer buy products; they buy total perceived value. The most successful overseas brands in 2025 don’t lower prices; they dramatically increase the visible value stack until the original price feels like a gift. Done correctly, this single strategy lifts average order value by 60–120 %.
- The 3-Layer Value Stacking Framework
1.1 Core Product Layer Start with the hero item (bag, watch, skincare set) at full retail price. Never discount this layer.
1.2 High-Perceived Add-On Layer Include full-size complementary products whose standalone price totals 80–120 % of the bundle price (e.g., ¥4,000 cream + ¥3,800 serum added “free”).
1.3 Emotional Exclusivity Layer Add VIP experiences, limited certificates, custom engraving, or early access that money normally can’t buy.
- Gift-With-Purchase That Feels Like a Heist
2.1 Red-Envelope & Festival Packaging Include premium red gift boxes, zodiac gold coins, or silk scarves whose standalone retail price exceeds ¥2,000–¥4,000.
2.2 Limited-Edition Collaborations Bundle exclusive capsules co-created with Chinese artists or IPs that immediately resell for 2–3× on Dewu and Xianyu.
- Digital & Membership Value Amplification
3.1 Black Card Points Multiplier Award 5×–10× membership points only on the stacked bundle, pushing lifetime value far higher.
3.2 Invitation-Only Event Access Include physical invitation cards to brand galas, private KOL dinners, or overseas fashion-week viewing parties.
- Transparent Value Breakdown
4.1 “Total Retail Value ¥28,800 → Today Only ¥9,999” Display an itemised breakdown on every product page and live stream; Chinese consumers trust and love this format.
Case Study – Italian Jewellery Brand 2025 Chinese New Year Bundle price ¥18,800 containing:
- ¥12,800 diamond necklace
- ¥6,800 matching earrings (full size)
- ¥4,800 red enamel dragon bracelet (CNY exclusive)
- Handwritten calligrapher blessing scroll + invitation to Milan runway livestream Total declared value ¥31,200. Result: sold 12,000 sets in 9 days with 94 % choosing the stacked bundle over standalone necklace.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97 % of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
