(Source: https://pltfrm.com.cn)
Brand authentication is a critical step for international sellers on Taobao to prove the legitimacy of their products and services, enhancing consumer trust and market竞争力.
Importance of Brand Authentication
Understand the significance of brand authentication in building credibility, protecting intellectual property, and complying with Chinese regulations.
Understanding Taobao’s Authentication Process
Learn about the process and requirements for brand authentication on Taobao, including necessary documentation and steps to follow.
Gathering Required Documentation
Compile all required legal and business documents, such as business licenses, brand registration certificates, and quality assurance certifications.
Registering Trademarks and Logos
Register your trademarks and logos with the appropriate Chinese authorities to protect your brand identity and prevent counterfeiting.
Product Quality Certifications
Obtain product quality certifications that are recognized in China to demonstrate the safety and reliability of your products.
Compliance with Chinese Regulations
Ensure full compliance with Chinese consumer protection and anti-counterfeiting regulations to avoid legal penalties and maintain a good reputation.
Online Brand Authentication Portal
Utilize Taobao’s online brand authentication portal to submit your application and supporting documents for review and approval.
Maintaining Authenticity
Implement measures to maintain product authenticity throughout the supply chain, from manufacturing to delivery.
Consumer Education
Educate consumers about the importance of buying authenticated products and how to verify the authenticity of your products on Taobao.
Ongoing Brand Protection
Develop a strategy for ongoing brand protection, including monitoring for counterfeits and taking action against infringers.
Collaboration with Taobao
Work closely with Taobao to address authentication issues, leverage their support in protecting your brand, and benefit from their anti-counterfeiting initiatives.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia.
