Why Metaverse AI Livestream Shopping Is the Biggest Opportunity for Overseas Retail Brands in China Right Now (Source: https://pltfrm.com.cn)
Introduction
By the end of 2025, over 180 million Chinese consumers will own metaverse-ready devices. Brands that launch AI-powered virtual shopping worlds now are locking in first-mover dominance before domestic giants fully occupy the space.
1. 10× Longer Session Duration Than Traditional Livestreams
1.1 Average 22–35 Minutes Inside the Metaverse Once users enter the branded virtual universe, they explore, socialize, and shop far longer than in flat video streams.
1.2 Social Shopping with Friends Consumers invite WeChat friends to join their avatar group and shop together in real time.
2. Zero Inventory Risk Virtual Try-On at Scale
2.1 Photorealistic Avatar Body Scanning Users upload one selfie and instantly get a 99.7% accurate body double for perfect clothing fit visualization.
2.2 Instant Size & Color Switching Try 200 variations of the same dress in 30 seconds—no returns needed.
3. New Revenue Streams Exclusive to Metaverse Retail
3.1 Digital Collectibles + Physical Twin Sales Sell limited-edition virtual handbags that unlock the real leather version at 50% discount.
3.2 Virtual Real Estate & VIP Memberships Rent virtual store corners to complementary overseas brands or sell annual VIP skybox passes.
4. Full-Stack SaaS Solutions Built for Overseas Teams 4
.1 English Backend + Mandarin Frontend Global marketing teams design the entire experience in English while Chinese consumers see flawless localization.
4.2 One-Click Deployment on All Major Chinese Metaverses Launch simultaneously on Taobao Yuanverse, Douyin DreamWorld, and Baidu Xirang with a single upload.
Case Study: Italian footwear icon Strada achieved RMB 1.2 billion metaverse GMV in first year
Opening a virtual Milan flagship in March 2025, Strada’s AI hosts ran 24/7 guided tours and fashion shows. They sold 380,000 pairs of physical shoes plus 1.1 million digital twins, becoming the #1 imported footwear brand in China’s metaverse retail sector.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
