(Source: https://pltfrm.com.cn)
Introduction
Xiaohongshu’s short-video live commerce format is growing 5× faster than traditional livestreaming. Overseas brands that master AI-powered execution are dominating their categories while others struggle with high KOL costs and inconsistent content.
1. Superior User Retention Compared to Traditional Formats
1.1 Average Watch Time 180–300 Seconds Short, high-energy AI clips keep viewers hooked far longer than static notes or talking-head streams.
1.2 Seamless Transition from Discovery to Purchase Users never leave the video—products appear as floating cards directly on the clip.
2. Unmatched Content Production Speed
2.1 From Brief to Broadcast in Under 4 Hours Modern Chinese AI SaaS platforms turn a mood board and product photos into fully voiced, localized short-video live content in record time.
2.2 Seasonal Campaigns Ready in 24 Hours Launch 520, 818, or Double 11 campaigns overnight instead of weeks of shooting.
3. Built-In Community & UGC Flywheel
3.1 One-Tap Duet & Stitch Features Viewers can instantly duet with the AI host, creating viral UGC that feeds back into the brand’s exposure.
3.2 Auto-Generated Hashtag Challenges The AI creates and promotes branded challenges that spread organically across Xiaohongshu.
4. Risk-Free Compliance and Brand Safety
4.1 Pre-Upload Content Moderation Every frame and word is scanned against Xiaohongshu’s latest policies before going live.
4.2 Instant Takedown & Replacement If a trend becomes sensitive, the AI swaps the entire library in seconds.
Case Study: Italian Fashion House BellaVita achieved 430% YoY growth on Xiaohongshu using AI short-video live
Launching in March 2025 with a library of 500 AI clips, BellaVita ran 18,000+ short-video live sessions by year-end, generating RMB 180 million GMV and becoming the #1 imported fashion brand on the platform—all with zero human KOL spend.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
