(Source: https://pltfrm.com.cn)
Introduction
China’s B2B digital commerce market surpassed RMB 12 trillion in 2024 and is growing 28% YoY — faster than any major economy. Overseas industrial, SaaS, and component brands that adopt China-native digital frameworks are capturing this explosion while legacy players fall behind. These five strategies are delivering triple-digit pipeline growth for ambitious overseas companies in 2025.
1. Dominate 1688 + Alibaba International Dual-Engine Model
1.1 Flagship Store + Supply Chain Live Open a 1688 flagship store for domestic orders and simultaneously run Alibaba International Station for export leads. Top overseas sellers report 60% of China revenue now coming digitally through this combination.
1.2 Daily Live Streaming on 1688 Supply Chain Channel Broadcast 2–4 hour technical product demos 5 days a week with Chinese engineers. Brands doing 100+ lives per year see 800–1,200 daily inquiries.
2. Enterprise WeChat SCRM as Growth Control Tower
2.1 10,000+ Contact Private Domain Tag every lead by industry, company size, and buying stage inside Enterprise WeChat. Average conversion from private domain traffic is 12–18% vs 1–2% from public ads.
3. Mini-Program Transactional Ecosystems
3.1 Full-Cycle Mini-Programs Build mini-programs with catalog, pricing calculator, electronic contracts, and instant payment. Transaction value per user is 7× higher than traditional websites.
4. Industrial KOL + Platform Co-Opetition
4.1 Partner with 1688 Top Anchors Pay performance bonus (not fixed fee) to proven 1688 anchors who specialize in your vertical.
Case Study: Festool Power Tools China Digital Leap (2023–2025)
German brand Festool launched a 1688 flagship store + daily supply-chain live in 2023. Combined with an Enterprise WeChat private domain of 28,000+ factory owners and a transactional mini-program, Festool grew China B2B digital revenue from almost zero to RMB 680 million in 24 months — a 420% increase.
Conclusion
The future of B2B growth in China is fully digital, platform-native, and private-domain driven. Overseas brands that execute these five strategies aggressively are pulling away from the pack at unprecedented speed.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation! info@pltfrm.cn
