(Source: https://pltfrm.com.cn)
Market research is crucial for international sellers on Taobao to understand the Chinese e-commerce landscape, consumer behavior, and competition. This article outlines key steps and strategies for conducting effective market research on Taobao.
Understanding the Taobao Platform
Familiarize yourself with the Taobao platform, its user base, and the types of products that are popular and successful.
Identifying Target Consumers
Identify and analyze your target consumers within the Chinese market, including their demographics, preferences, and online shopping habits.
Competitor Analysis
Conduct a thorough analysis of your competitors on Taobao, including their product offerings, pricing strategies, and marketing tactics.
Trend Analysis
Monitor and analyze market trends to identify opportunities and potential risks in the Chinese e-commerce space.
Consumer Behavior Research
Study consumer behavior patterns to understand what motivates Chinese consumers to make purchases on Taobao.
Product Feedback Analysis
Gather and analyze product feedback from customers to gain insights into product performance and areas for improvement.
Keyword Research
Perform keyword research to understand which terms consumers use when searching for products like yours on Taobao.
Utilizing Taobao Data Tools
Leverage Taobao’s data analysis tools to gather insights on market performance, consumer trends, and competitor activities.
Social Media Monitoring
Monitor social media platforms to gauge public sentiment and gather qualitative data on consumer preferences and industry trends.
Legal and Regulatory Environment
Research the legal and regulatory environment in China to ensure your products and business practices are compliant.
Market Entry Strategy Development
Use the insights gathered from market research to develop a market entry strategy that is tailored to the Chinese e-commerce market.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia.
