(Source: https://pltfrm.com.cn)
Introduction
The average Chinese wellness consumer tries 7–9 brands before settling on their “lifetime partner” — and once they commit, they spend 5–8× more over the following three years. Overseas brands earning that lifetime status all run one thing flawlessly: a CRM system that speaks TCM emotion and modern science in perfect Mandarin.
1. Turning Health Crises into Trust Moments
1.1 Hair-Loss Panic = Fastest Bonding Opportunity When a customer suddenly orders three months’ supply of biotin instead of one, the CRM instantly triggers a caring private message + free scalp consultation — converting 89% into annual subscribers.
1.2 Post-Partum & Menopause Care Sequences Dedicated 100-day programs for new mothers and 365-day programs for women 45+ run completely automated inside WeChat, with real-coach intervention at key emotional moments.
2. Private Domain Support Groups That Feel Like Family
2.1 Diagnosis-Based Sisterhoods CRM automatically invites customers with similar concerns (“PCOS Warriors,” “Insomnia Recovery Club”) into moderated WeChat groups where members share blood reports and daily wins — moderated 24/7 by brand coaches.
3. Gifting Culture Meets Wellness
3.1 Health Gifts That Actually Get Used During Mid-Autumn and Chinese New Year, CRM recommends customized gift boxes based on the recipient’s health profile (“Dad’s blood pressure care,” “Mom’s sleep & beauty”) — 94% redemption rate.
Case Study: Swiss Anti-Aging Supplement Brand That Sold Out Every Launch for 24 Months
A science-backed NMN brand launched with tiny inventory. Using advanced CRM:
- Created invitation-only “Biological Age Reversal Club” limited to 5,000 members
- Sent monthly lab-grade biological age test kits with video explanations
- Ran waiting-list system where only active members could buy new batches Result: 100% sell-out within hours for two straight years and a 40,000-person waiting list.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
