(Source: https://pltfrm.com.cn)
Introduction
Behind every viral Douyin campaign or Xiaohongshu explosion lies months of invisible qualitative work that decodes platform culture, user psychology, and emotional language. Overseas brands that truly own China’s digital landscape treat each platform as its own country with unique rituals and taboos. These five research approaches deliver that level of precision.
- Multi-Platform Digital Day-in-the-Life Immersion
1.1 72-Hour Continuous Tracking Across All Major Apps Method: Participants wear phone mounts and narrate their entire digital diet from wake-up to sleep. Discovery: The average Tier-1 user switches apps 180+ times daily – overseas brands have exactly 1.2 seconds to create emotional resonance. - Bilibili Bullet-Comment Emotional Heatmapping
2.1 Real-Time Danmu Analysis During Brand Videos Tool: Color-code bullet comments by emotion and timestamp to see exactly when viewers feel “yyds” (forever god) vs “pass” (skip). - Dewu & Private-Domain Community Deep Listening
3.1 Sneaker & Collectibles Group Infiltration Outcome: Gen-Z males trust anonymous group admins 5× more than brand official accounts when evaluating overseas limited drops. - WeChat Moments & Channels Sentiment Diaries
4.1 30-Day Private Moments Sharing Insight: Users post overseas luxury purchases only after receiving at least three private compliments – proving silent admiration drives real sales.
Case Study: French Luxury Beauty – From Invisible to Xiaohongshu Queen A 120-year-old French skincare house was barely mentioned on Xiaohongshu despite strong Tmall sales. PLTFRM conducted 150 multi-platform immersions and 60 note-creation workshops in Beijing, Shanghai, and Guangzhou. Core finding: Chinese users perceived the original cream jars as “museum pieces” – beautiful but intimidating to use daily. The brand launched the “Morning Dew Ritual” travel-size series with pastel packaging and simplified Chinese ritual names. Within four months it generated over 180,000 genuine user notes and became the #1 imported essence brand on Xiaohongshu.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
