(Source: https://pltfrm.com.cn)
Introduction
In China’s new-energy, pet economy, specialty coffee, and functional food sectors, consumer sentiment moves faster than sales data ever could. Leading overseas brands treat sentiment shifts as early-warning signals and opportunity triggers. These are the five research approaches that give them an unfair advantage in 2025.
- Continuous Sentiment War Rooms
1.1 Daily 9 AM Cross-Functional Sentiment Briefing Team: Combines social listening analysts, community managers, and native researchers. Result: Issues are flagged and solved before they trend. - Generational Sentiment Gap Analysis
2.1 Post-95s vs Post-70s Parent Comparison Panels Discovery: While Gen-Z loves bold overseas specialty coffee flavors, their parents who pay the bill still see “bitter = poor quality.” - Experience-Based Sentiment Trigger Workshops
3.1 Recreate High-Emotion Moments in Lab Settings Example: Simulate the exact moment a new EV owner sees “only 8% battery left” on a rainy night to measure real panic levels. - Competitive Sentiment Benchmarking
4.1 Side-by-Side Blind Sentiment Tests Method: Consumers use overseas and domestic competitor products for 14 days while recording daily emotion logs.
Case Study: European Premium Pet Food – From “Too Expensive” to “Worth Every Penny”
A heritage European super-premium pet food brand was stuck with declining sentiment despite superior nutrition. PLTFRM ran 200 generational gap panels and 120 experience-based workshops in Beijing, Shanghai, and Chengdu. Breakthrough insight: Chinese pet parents didn’t doubt quality – they felt guilty spending more on dog food than on their own parents. The brand launched the “Love Shouldn’t Choose” campaign showing elders proudly buying the product for grandchildren’s pets. Sentiment score jumped from 41 to 89 in five months; Dewu and Tmall pet category ranking rose from #28 to #4.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
