(Source: https://pltfrm.com.cn)
No more guesswork. These are the exact rates, contract terms, and performance expectations luxury brands are signing today.
1. Updated Rate Ranges by Luxury Category (November 2025)
1.1 Haute Joaillerie & Complications Watches Top-tier: 12–38M RMB | Mid-niche specialist: 3–9M RMB
1.2 Leather Goods & Ready-to-Wear Iconic KOL: 8–25M RMB | Emerging taste-maker: 1–4M RMB
1.3 Prestige Beauty & Fragrance High-end beauty KOL: 2.5–12M RMB (highest growth category)
2. The 70-20-10 Luxury Influencer Budget Rule
2.1 70% Direct KOL Fees & Commissions 2.2 20% Platform Amplification & Traffic Guarantee 2.3 10% Third-Party Verification & Legal Protection
3. Negotiation Windows That Save Millions
3.1 Post-CNY (Feb–April) & Summer Lull (July–Aug) Fees drop 25–45% versus peak November–December period.
4. Emerging Bonus Structures
4.1 Platform Luxury Creator Incentives Xiaohongshu and Douyin now pay selected luxury KOLs 15–40% bonus for exclusive content, effectively reducing brand cost.
Case Study: Italian Cashmere Brand – Loro Piana Quiet Luxury Push
Loro Piana applied the 70-20-10 rule across 11 niche luxury KOLs (average 4.1M RMB each) during the February 2025 off-peak window. The campaign generated 980 million RMB in sales (38× ROI) with zero celebrity spend and established the brand as the #1 imported cashmere label on Xiaohongshu.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
