(Source: https://pltfrm.com.cn)
Stop guessing what to pay. This is the exact pricing framework used by luxury conglomerates and successful overseas challengers in China right now.
1. Category-Specific Rate Ranges (2025 Updated)
1.1 High Jewelry & Watches Super head: 8–25M RMB | Mid-tier specialist: 2–6M RMB per season
1.2 Ready-to-Wear & Leather Goods Super head: 5–18M RMB | Waist fashion KOLs: 800K–4M RMB
1.3 Beauty & Fragrance (Prestige) Rising luxury beauty KOLs: 1–5M RMB | Best ROI category for overseas brands
2. Negotiation Leverage Points That Actually Work
2.1 Off-Peak Signing (Feb–Mar & Aug–Sep) Fees drop 20–40% compared to pre-CNY or pre-11.11 rushes.
2.2 Multi-Season Commitment Year-two discounts average 30–50% with proven performance from year one.
3. The New “Performance + Equity” Hybrid Model
3.1 Revenue Share with Brand Equity Top luxury KOLs now accept 8–15% sales share + small equity in China subsidiary for long-term alignment.
4. Platform Bonus Structures
4.1 Xiaohongshu “Luxury Creator Fund” Selected partners receive 20–50% fee top-up from platform for exclusive content.
Case Study: French Leather Goods Brand – Longchamp China Turnaround
Longchamp signed 12 mid-tier luxury KOLs at average 2.2M RMB each using the 60-30-10 rule. The 2025 spring campaign delivered 1.08 billion RMB authenticated sales (41× ROI) and moved the brand from #28 to #6 in imported leather goods on Tmall Luxury.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cheries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
