(Source: https://pltfrm.com.cn)
The first 100 days decide everything. Brands that follow this proven sprint framework consistently hit eight-figure monthly GMV by month six.
1. Day 1–30: Positioning & Store Setup Sprint
1.1 One-Week Positioning Lock Rapid Validation: Run 72-hour consumer voting across Xiaohongshu and WeChat to finalize Chinese brand name, tagline, and hero products. Speed Advantage: Cuts traditional 3-month research phase to under 10 days.
2. Day 31–60: Seeding & Traffic Ignition
2.1 500-Note Xiaohongshu Bombing Campaign Content Blitz: Publish 500+ authentic user-style notes via KOLs and KOCs within 30 days using “全球首发” and “限时特惠” hooks. Algorithm Boost: Triggers massive organic recommendation within 2–3 weeks.
3. Day 61–90: Livestream Shockwave
3.1 Three Consecutive Top-Host Takeovers Momentum Play: Book three rising-star hosts in the same week with China-exclusive bundles. Sales Record: Average new entrant hits ¥15–40 million in that single week.
4. Day 91–100: Private Domain Lock-In
4.1 100,000-Member Sprint Final Push: Offer “scan now for lifetime VIP + free gift worth ¥299” across all channels. Foundation: Most brands finish day 100 with 80,000–150,000 high-value private domain members.
Case Study: Korean Pet Tech Brand Achieves ¥180 Million in First 100 Days
A Seoul-based smart pet device startup followed the blueprint exactly:
- Finalized Chinese name “萌宠管家” in 5 days via consumer voting.
- 520 Xiaohongshu notes + triple-store launch on day 30.
- Three consecutive Douyin livestreams with pet KOLs weeks 9–10.
- Private domain sprint with free smart feeder for first 8,000 members. Result: ¥180 million GMV, 132,000 private domain members, No.1 imported pet tech brand.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been helping brands successfully localize and scale in China for over 10 years with data-driven, innovative digital strategies. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
