(Source: https://pltfrm.com.cn)
Introduction Chinese consumers now expect every new brand to feel “born in China” from the very first touchpoint. The only way overseas brands can deliver that magic is through ruthless, insight-driven qualitative research before spending a single marketing yuan.
1. Micro-Moment Friction Hunts
1.1 Unboxing & First-Use Safaris Filming consumers opening and trying the product for the first time reveals tiny frictions that kill repeat purchase. One cosmetics brand redesigned its pump after users struggled with long nails—a fix that lifted repurchase rate by 28%.
2. Emotional Benefit Ladder Workshops
2.1 From Functional to Self-Expressive Benefits Consumers articulate why a category matters to their identity. A Spanish olive oil went from “healthy cooking oil” to “Mediterranean family warmth”—doubling willingness to pay premium prices.
3. Launch Storytelling Co-Creation
3.1 Consumer-Written Brand Stories Target users help write the brand legend that will appear on Xiaohongshu and Tmall detail pages—creating instant ownership feeling.
4. Risk Radar Scans
4.1 Cultural, Regulatory & Sentiment Pre-Checks Every name, claim, and visual is vetted by legal, cultural, and consumer panels simultaneously—eliminating launch delays.
Case Study: Japanese Home Fragrance Brand That Sold Out in 72 Hours Ten weeks of qualitative research revealed Chinese consumers wanted “scent that tells my life stage story.” PLTFRM co-created four lines—Newlywed Peach, New Parent Cedar, Empty-Nest Osmanthus, and Silver Years Sandalwood. Launched on Xiaohongshu + Tmall in October 2024 with user-generated launch videos, the entire first production run of 180,000 units sold in under three days.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
