(Source: https://pltfrm.com.cn)
Introduction Most overseas brands launch in China after 3–6 months of planning. The ones that dominate finish their qualitative research in 8–10 weeks—and enter with a product consumers already feel was made for them.
1. Cultural Translation Validation Labs
1.1 Brand Essence Distillation Sessions Global brand values are translated into Chinese emotional benefits by bi-cultural teams. A Scandinavian wellness brand shifted from “hygge” (unknown in China) to “云端慢生活” (cloud-slow living)—instantly resonating with stressed urbanites.
1.2 Visual Identity Stress Tests Logos, fonts, and imagery are shown alongside top local competitors to measure stand-out and trust levels.
2. Decision Journey Mapping Across Generations
2.1 Family Purchase Role Clarity Research reveals who researches, who influences, and who pays—especially critical in beauty, health, and baby categories. One infant nutrition brand learned grandmothers controlled 72% of final decisions in Tier-2 cities, completely reshaping messaging.
3. Competitive Gap Safaris
3.1 Mystery Shopping + Debrief Interviews Consumers use competitor products for a week and explain exactly what’s missing. These gaps become the new brand’s hero benefits.
4. Launch Sequence Simulation
4.1 Simulated 30-Day War Room All insights are turned into a full launch plan, then stress-tested with consumers who predict what they would actually buy, share, and repurchase.
Case Study: Swedish Oat Drink That Beat Local Giants on Day One Qualitative clinics showed Chinese consumers wanted “silky, tea-friendly, zero-beany” oat milk for daily consumption. PLTFRM helped reduce particle size by 40%, created jasmine and osmanthus ready-to-drink lines, and launched on Tmall Supermarket + Hema with barista KOLs. First-month sales hit RMB 68 million—making it the #1 imported plant milk within 45 days.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
