(Source: https://pltfrm.com.cn)
Introduction
After helping hundreds of overseas brands over the past decade, we can confidently say: success in Chinese digital commerce is 20% strategy and 80% execution of small but critical daily habits. Here are the 15 non-obvious tips that separate RMB 1 billion brands from everyone else.
1. Content Frequency & Volume
1.1 Post 5–8 Douyin/Xiaohongshu pieces daily Brands posting <3 times daily lose algorithm priority permanently.
1.2 WeChat Official Account: 4–6 articles/week Best posting time: 12:30 PM and 8:30 PM Beijing time.
2 Pricing & Promotion Psychology
2.1 End prices with 9 or 8 RMB 299 sells 40% more than RMB 300. 2.2 “Member price” framing Same product shown as “member price RMB 199 (usual RMB 399)” converts 3.2× higher.
3 Post-Purchase Follow-Up System
3.1 Thank-you video + coupon within 6 hours Increases 30-day repurchase probability by 51%.
3.2 WeChat group invite after first purchase Top overseas brands convert 65–80% of buyers into private domain.
4 Seasonal Calendar You Cannot Miss
4.1 618 & Double 11 pre-heat starts 60 days early Late entrants pay 400–600% higher traffic costs.
Case Study: New Zealand Dairy Brand Anchor
Applied these exact 15 tips starting February 2025:
- 7 daily short videos + 5 weekly OA articles
- All prices ending in 9 + member-only drops
- 100% post-purchase WeChat nurturing flow Result: Went from RMB 320 million to RMB 2.1 billion annual GMV in one year, private domain ratio reached 72%.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
