(Source: https://pltfrm.com.cn)
Introduction
For overseas brands, collecting and analyzing customer preference data in China is critical to delivering products and campaigns that resonate. The insights gained enable data-driven decisions in product design, pricing, marketing, and channel strategy, accelerating adoption and long-term growth.
1. Quantifying Consumer Choices
1.1 Preference Scoring and Ranking
Data from surveys and e-commerce metrics allows brands to rank product features or benefits by importance. This informs product development priorities and marketing messaging.
1.2 Price Elasticity Measurement
Analyzing responses to different price points provides insights into willingness to pay. Brands can adjust pricing to optimize sales while maintaining perceived value.
2. Segmenting Consumers for Targeted Strategies
2.1 Demographic Insights
Age, income, city tier, and family status strongly influence preferences. Segmenting consumers ensures personalized marketing and product offerings.
2.2 Behavioral Patterns
Tracking past purchases, online engagement, and repeat buying behavior allows brands to identify loyal customers and high-potential prospects.
3. Optimizing Product and Campaign Design
3.1 Product Feature Customization
Insights reveal which features resonate most with different segments. Overseas brands can adjust ingredients, packaging, or sizes to maximize appeal.
3.2 Marketing Personalization
Preference data guides campaign creatives, messaging, and influencer collaboration. Tailored campaigns increase engagement and improve conversion.
4. Channel Strategy and Sales Optimization
4.1 Platform-Specific Preferences
Customer preference data shows which e-commerce or social platforms are most effective for target segments. Brands can allocate budget efficiently and focus efforts where impact is highest.
4.2 Promotion Timing and Content Strategy
Insights on seasonal demand or content resonance help schedule campaigns for maximum visibility and engagement. Brands can optimize campaign timing based on consumer behavior patterns.
Case Study: European Skincare Brand
A European skincare brand used preference data from Red, WeChat surveys, and Tmall sales to understand ingredient, scent, and packaging preferences. Findings revealed that tier-1 city consumers favored lightweight, natural formulas, while tier-2 cities valued fragrance-free and moisturizing properties. The brand adjusted SKUs, launched targeted influencer campaigns, and tailored messaging to each segment. Within the first six months, online sales grew by 41%, demonstrating the power of aligning offerings with consumer preferences.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
info@pltfrm.cn
www.pltfrm.cn
