(Source: https://pltfrm.com.cn)
Introduction
Quantitative insights are the backbone of informed decision-making for overseas brands seeking growth in China. From e-commerce metrics to social engagement data, numerical analysis enables brands to identify trends, measure impact, and refine strategies. Leveraging these insights ensures efficient market entry and sustainable brand development.
1. Digital Sales Data Analysis
1.1 Monitoring Conversion Rates
Tracking conversion rates across e-commerce platforms helps brands understand which products and campaigns drive actual purchases. This allows for prioritization of high-performing SKUs.
1.2 Understanding Customer Funnels
Analyzing steps from discovery to purchase highlights drop-off points. Brands can optimize each touchpoint—product description, visuals, or promotions—to reduce friction and increase sales.
2. Social and Content Analytics
2.1 Engagement Metrics
Quantitative analysis of likes, shares, comments, and view rates on Douyin, Red, and WeChat reveals content effectiveness. This enables brands to focus on messaging that resonates most with Chinese consumers.
2.2 Influencer ROI
Data-driven evaluation of influencer campaigns quantifies engagement, conversion, and follower authenticity. Brands can select collaborators based on measurable results, reducing marketing waste.
3. Competitive Benchmarking
3.1 Market Share Analysis
Sales data and platform rankings allow brands to compare their performance against competitors. Understanding relative market position informs strategy adjustments for growth.
3.2 Pricing Benchmarking
Quantitative insights into competitor pricing help brands optimize their own price points to maintain competitiveness while preserving profitability.
4. Continuous Performance Monitoring
4.1 KPI Tracking
Setting clear KPIs and monitoring them regularly ensures that marketing and sales strategies are aligned with growth objectives.
4.2 Iterative Improvement
Brands should continuously adjust campaigns, product offerings, and messaging based on updated metrics. This iterative process allows overseas brands to maintain agility in China’s fast-moving market.
Case Study: North American Personal Care Brand
A North American skincare brand analyzed Douyin and Tmall engagement metrics to identify top-selling moisturizers and high-converting video content. Using these quantitative insights, the brand optimized its product portfolio, tailored campaigns to key demographics, and increased social engagement by 62% over four months. Sales in tier-1 and tier-2 cities rose 48%, validating the data-driven approach.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
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