(Source: https://pltfrm.com.cn)
Introduction
JD.com consumers trust quality over hype, yet they still spend 70% of their decision time watching short videos and carousel images. The most successful overseas brands on JD now produce Douyin-native creative assets directly inside their JD product pages. Here are the seven formats we use to drive 10× more traffic from JD to brand stores.
1. 9:16 Vertical Main Image
1.1 Full-Screen Lifestyle First Replace traditional horizontal main images with vertical lifestyle shots that show the product in real Chinese homes.
1.2 Animated GIF Main Image Use subtle motion (e.g., steam rising from food, liquid pouring) to increase click-through rate by 60%.
2. JD “Scene Video” Module
2.1 3–8 Second Ultra-Short Clips Create 5–10 micro-videos focusing on a single benefit each (texture, taste, ease of use).
2.2 Red “Play” Button Overlay Add a pulsing red play icon in the bottom-right corner to boost video play rate.
3. Comparison Table 2.0
3.1 Visual Tick/Cross Design Replace boring text tables with large green ticks and red crosses next to competitor weaknesses.
3.2 “Why Choose Us” Infographic Use bold icons and minimal text to highlight certifications, patents, and awards.
4. Limited-Edition Storytelling
4.1 Seasonal Packaging Reveal Show exclusive China-only packaging or gift boxes that create instant collectible desire.
4.2 Countdown Pre-Sale Creative Launch animated banners counting down to major shopping festivals.
Case Study: Korean Beauty Brand Laneige
In 2024, Laneige’s JD store was stuck at 3% conversion. We redesigned their main images into vertical Douyin-style lifestyle shots, produced 18 micro-videos, and added a “Dermatologist Recommended” comparison table. Within 60 days, store traffic from JD search increased 840%, and monthly GMV grew from RMB 6.8M to RMB 43M.
Conclusion
JD shoppers want trust and speed. Feed them fast, vertical, benefit-focused creative assets and watch your flagship store dominate the category.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
