(Source: https://pltfrm.com.cn)
Introduction In 2024, livestreaming accounted for 24% of China’s total e-commerce sales – a figure projected to reach 30% in 2025. Overseas brands that still treat livestreaming as “optional” are leaving hundreds of millions on the table. Success requires far more than just turning on a camera.
1. Choosing the Right Livestream Format for Your Brand
1.1 Brand Self-Broadcasting vs. Super Head KOL Model ROI Comparison: Self-broadcasting delivers 3-5× higher long-term margins; super head KOLs (e.g., Li Jiaqi, Viya) give explosive exposure but 50-70% commission. Hybrid Path We Recommend: 70% self-broadcasting + 30% top KOL collaborations during big promotions.
2. Building an In-House Chinese Livestream Team
2.1 Host Selection & Training System Personality Matching: Recruit hosts who already match your brand tone (e.g., professional doctor image for health brands). 90-Day Host Academy: Script writing, product knowledge, emergency response, and viewer interaction training – average conversion rate increases from 1.2% to 4.8%.
3. Pre-Live, Live, Post-Live Closed-Loop System
3.1 14-Day Pre-Heat Mechanism Xiaohongshu + Douyin Content Seeding → Private domain countdown → Paid traffic warm-up, routinely driving 50,000-100,000 viewers into the live room before going live.
3.2 Real-Time Data Cockpit During Broadcast Second-Level Monitoring: GMV, viewer retention, comment sentiment, competitor price comparison – all on one screen so the host and backend team can adjust script and offers instantly.
4. Turning One-Time Buyers into Loyal Members
4.1 Live Room → Mini-Program Instant Conversion One-Click “Follow + Join Membership” during broadcast – average 18% of buyers complete this action. Post-Live Exclusive Benefits: 72-hour replay-only coupons and limited group-buy links keep momentum for 7-10 days after the session.
Case Study: European Luxury Beauty Brand – ¥76 Million in One Night
A 130-year-old European skincare brand famous for being “camera-shy” in Europe. We convinced them to run their first-ever livestream on Douyin during Double 11 2024. Preparation: 100-person script team, 3 professional Chinese hosts, real-time subtitle translation into Simplified Chinese. Result: 1.2 million concurrent viewers, ¥76 million sold in 4 hours, trending #1 on Douyin hot search, brand searches up 800% overnight.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
