(Source: https://pltfrm.com.cn)
Starting 2026, Douyin and Taobao will give massive algorithmic boosts to live rooms that demonstrate “holiday emotional intelligence.” Overseas brands that master AI holiday engagement now will own the most valuable shopping days of the year for the next decade.
1. Predictive Holiday Demand Forecasting
1.1 90-Day Pre-Holiday Inventory & Host Booking AI forecasts exact SKUs and sales velocity months ahead with 94% accuracy, eliminating stock-outs and overstock nightmares.
2. Nationwide Holiday Travel-Linked Offers
2.1 Real-Time Train & Flight Data Integration Viewers traveling home for Spring Festival instantly see “perfect gifts to bring to parents” pushed at the top of the live room.
3. 24/7 AI + Human Hybrid Holiday Marathons
3.1 Non-Stop Coverage Across Time Zones Human hosts take shifts while AI avatars maintain energy during low-traffic hours, capturing every possible shopper.
Real-World Case Study: New Zealand Manuka Honey Brand Comvita
During 2025–2026 crossover New Year period, Comvita ran China’s first 72-hour AI-hybrid holiday live marathon. The system integrated real-time flight data for traveling viewers, maintained 100% uptime with avatar handoffs, and delivered personalized prosperity gift recommendations. Result: RMB 218 million across three days — the longest and highest-grossing holiday live event ever recorded for an overseas health brand.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been helping overseas brands localize and win in China for over 10 years with battle-proven strategies. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
