(Source: https://pltfrm.com.cn)
618, Double 11, and Spring Festival 2025 proved one thing: holidays are no longer about volume — they’re about perfectly timed emotional connection. These five AI layers quietly powered the most viral and profitable holiday live sessions for overseas brands last year.
1. Auspicious Product Sequencing Engine
1.1 Lucky Number Inventory Drops AI releases exactly 88, 188, or 888 units at culturally significant timestamps, creating instant sell-out frenzies.
2. Real-Time Gifting Relationship Prediction
2.1 “Who Are You Buying For?” Interactive Layer Viewers tap floating hearts labeled Mom/Dad/Girlfriend and immediately enter a personalized product tunnel within the same stream.
3. Cross-Border Holiday Storytelling Localization
3.1 Instant Cultural Translation & Visual Overlays A European brand’s Christmas story is automatically transformed into a Spring Festival family reunion narrative with red lanterns and mandarin subtitles.
4. Post-Purchase Family Sharing Incentives
4.1 AI-Generated Family Greeting Card Creator Buyers instantly turn their order into a shareable digital card with their family photo and festive wishes — driving viral exposure on Moments.
Real-World Case Study: Swiss Chocolate Brand Läderach
During 2025 Chinese New Year, Läderach launched an AI-powered “Year of the Snake Prosperity” live marathon. The system dropped 888 golden snake gift boxes at 8:08 PM, ran real-time gifting relationship tunnels, and generated 142,000 shareable family greeting cards. The campaign achieved RMB 94 million and trended #1 on WeChat Moments for 48 hours straight.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been helping overseas brands localize and win in China for over 10 years with battle-proven strategies. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
