(Source: https://pltfrm.com.cn)
In 2025, China’s top 100 live-streaming sessions generated over RMB 48 billion in GMV, and every single one was powered by AI behind the scenes. For overseas brands, the era of simply paying a famous KOL and hoping for the best is over. Today’s winning campaigns use AI to select, direct, and supercharge influencers in real time. Here are the five game-changing applications that are driving record-breaking results.
1. AI-Powered KOL Matching & Success Prediction
1.1 Historical Performance DNA Analysis AI scans the past 500+ sessions of thousands of influencers, extracting 127 performance indicators including voice tone, gesture frequency, and peak engagement timing. Overseas brands now achieve 40–60% higher ROI by choosing influencers whose “DNA” matches their product category.
1.2 Pre-Campaign GMV Forecasting Before signing any contract, the system predicts exact GMV, ROAS, and audience overlap with 92% accuracy. This eliminates expensive mismatches that used to cost brands millions.
2. Real-Time Host Script & Behavior Guidance
2.1 Earpiece Micro-Prompt System Influencers wear discreet AI earpieces that whisper the next best sentence, product angle, or urgency phrase based on live audience reactions. Conversion spikes of 35%+ are common when top KOLs follow these invisible directions.
2.2 Gesture & Expression Optimization AI monitors facial micro-expressions and hand movements, alerting the influencer when enthusiasm drops below optimal levels. Even seasoned hosts like Viya have increased average order value by 28% using this feedback loop.
3. Audience-to-Influencer Emotional Sync Engine
3.1 Real-Time Sentiment Steering When audience excitement falls, AI instantly triggers the influencer to switch to storytelling, flash deals, or celebrity mentions proven to re-ignite emotion.
3.2 Personalized Viewer Addressing The system identifies high-value viewers in the comment section and feeds their usernames and preferences to the influencer for direct shout-outs. These “named” viewers convert at 9× the average rate.
4. Multi-Influencer Coordination & Relay Sessions
4.1 Seamless Handoff Technology AI orchestrates 6–8 influencers across a 24-hour marathon, automatically adjusting tone and product focus as audience demographics shift. Overseas brands using relay formats see 3–5× higher total GMV than single-host sessions.
Real-World Case Study: Italian Luxury Jewelry Brand Damiani
In November 2025, Damiani launched its first AI-driven influencer campaign with three mid-tier KOLs on Douyin and Taobao Live. The AI matching engine selected influencers whose past jewelry sessions averaged RMB 18 million+, provided real-time script guidance, and orchestrated a 12-hour relay. Result: RMB 89 million in sales (highest ever for an overseas jewelry launch), 100% sell-out of limited pieces, and 210,000 new private domain members.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been helping overseas brands localize and win in China for over 10 years with battle-proven strategies. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
