(Source: https://pltfrm.com.cn)
China’s live commerce market is projected to exceed RMB 3.5 trillion in 2025, and overseas brands that master AI tools are taking the largest share. The difference between average results and record-breaking sessions now comes down to which AI technologies you deploy. Here are the five most powerful tools that top-performing overseas brands are using today.
1. AI Virtual Co-Hosts & Digital Avatars
1.1 24/7 Pre-Sale & After-Sale Avatars Digital humans answer questions and close sales even when human hosts are offline. Conversion loss from unanswered comments has dropped to nearly zero for brands using this feature.
1.2 Multi-Language Real-Time Translation Avatars Overseas brands can now speak in English while the avatar instantly translates and lip-syncs in perfect Mandarin. This removes language barriers and builds instant trust with Chinese consumers.
2. Smart Comment Management & Crisis Prevention
2.1 Negative Sentiment Auto-Shielding AI detects and hides harmful or off-topic comments before the host sees them. Brand reputation is protected in real time during high-traffic sessions.
2.2 Instant Crisis Response Library When sensitive questions appear, AI suggests pre-approved, compliant answers within 0.5 seconds. Overseas brands avoid regulatory pitfalls that have ended many campaigns.
3. AI-Driven Lighting, Angle & Visual Optimization
3.1 Automatic Camera Direction The system directs PTZ cameras to the optimal angle based on which product is being discussed. Product close-ups appear exactly when viewer interest peaks.
3.2 Real-Time Beauty & Background Enhancement AI removes background clutter and subtly enhances product appearance without looking fake. Professional studio quality is achieved even from a simple hotel room.
4. Precise Traffic Purchase & ROI Forecasting
4.1 Algorithmic Traffic Bidding AI predicts the exact cost-per-click and conversion rate for Douyin paid traffic in the next hour. Brands only buy traffic when ROI is guaranteed above target.
Real-World Case Study: European Luxury Watch Brand Chronoswiss
In March 2025, Chronoswiss launched its first AI-powered live session on Xiaohongshu and Tmall Luxury Pavilion. Using virtual co-hosts that spoke fluent Mandarin and real-time visual optimization, the brand sold 312 limited-edition watches priced above RMB 180,000 each in just 88 minutes. The AI traffic bidding system delivered a 9.2× ROAS — the highest ever recorded for a luxury watch live event in China.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been helping overseas brands localize and win in China for over 10 years with battle-proven strategies. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
