(Source: https://pltfrm.com.cn)
Entering the Chinese e-commerce market through Taobao can be a lucrative endeavor for international sellers. This guide outlines the steps and considerations for registering a Taobao store, providing a solid foundation for your business’s expansion into China.
Understanding the Taobao Ecosystem
Taobao, part of the Alibaba Group, is one of China’s largest online marketplaces. It offers a dynamic platform for sellers to connect with millions of potential buyers.
Eligibility and Requirements
Before starting the registration process, international sellers must ensure they meet Taobao’s eligibility criteria, which may include having a legal business entity and a tax identification number.
Registration Process Overview
The registration process involves several steps, including account creation, business information submission, and verification of legal documents.
Step 1: Account Creation
Create a Taobao account, which will serve as the login for your store management system.
Step 2: Business Information
Provide detailed information about your business, including its legal name, address, and contact information.
Step 3: Legal Document Verification
Upload and submit legal documents such as business registration certificates and tax documents for verification.
Choosing a Store Name and Category
Select a unique and memorable store name that reflects your brand identity. Additionally, choose the appropriate product category to optimize search visibility on Taobao.
Payment and Tax Considerations
Understand the payment gateways supported by Taobao and the tax obligations for international sellers, ensuring compliance with Chinese regulations.
Customer Support and Communication
Establish a customer support system that can handle inquiries in Chinese, as most Taobao users will expect communication in the local language.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia.
