(Source: https://pltfrm.com.cn)
Introduction
While most advertisers struggle to break even, a small group of overseas brands consistently hit 8–15× ROAS on mobile app campaigns in China. Their secret lies in sophisticated bidding, creative strategy, and post-install optimization most competitors ignore.
1. Next-Generation Bidding Strategies
1.1 LTV-Based oCPX Bidding Brands upload 7-day, 30-day, and 90-day LTV data into ByteDance and Tencent systems to enable true value-based bidding. This pushes the algorithm to acquire users worth 4–6× more than average bidders.
1.2 Day-Parting + Regional Bid Multipliers Top campaigns increase bids 150–300% during 19:00–23:00 in tier-1 cities where conversion value is highest. This single adjustment alone lifts ROAS by 38–45% on average.
2. Creative Production at Scale
2.1 100+ Creative Weekly Pipeline Winning teams produce and test 100–300 new creatives every week using templated production and AI localization tools. The top 5% of creatives routinely deliver 70–80% of total revenue.
2.2 User-Generated Content Amplification Real customer videos and reviews are turned into ads within 24 hours. UGC creatives outperform studio content by 250–400% in trust and conversion metrics.
3. Post-Install Revenue Optimization
3.1 In-App Event + LTV Feedback Loop Events such as “complete registration”, “first purchase”, and “subscription” are sent back to ad platforms in real time. This continuously improves user quality and pushes ROAS higher week after week.
3.2 Retargeting Based on Predicted Churn Users predicted to churn within 7 days receive personalized push + ad retargeting. Recovery campaigns achieve ROI above 12× in subscription apps.
4. Cross-Channel Synergy Models
4.1 KOL Seeding → App Install Flywheel Mid-tier KOL content drives branded searches, which are captured by search ads and retargeted with app install ads. This closed loop delivers blended CPI 50–60% lower than single-channel acquisition.
Case Study: Southeast Asian E-Commerce App (2025 Q1) A Southeast Asian super-app combined LTV bidding, UGC creatives, and aggressive retargeting to scale China spend from $2 million to $18 million monthly while maintaining 11.2× average ROAS. China became its highest-margin market within five months.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
