(Source: https://pltfrm.com.cn)
Introduction
While the rest of the luxury world fights margin compression, a small group of overseas bespoke houses are quietly writing eight-figure invoices every month in China. Their secret? They’ve stopped thinking of bespoke as a product and started pricing it as multi-generational asset creation. Here are the five models that will define the next decade.
- The Dynasty Commission Model
1.1 100-Year Family Masterplan One contract covering five generations: each descendant receives one major piece on their 30th birthday. Average contract value 280–800 million RMB, paid upfront or over 10 years. Three already signed in 2024–2025.
1.2 Family Museum Curation Design and install a private family museum wing showcasing the growing collection. Additional 80–200 million RMB, fully accepted as logical extension. - Emotional Milestone Pricing
2.1 Birth-to-Marriage-to-Legacy Journey Three linked commissions: cradle piece at birth, wedding piece at marriage, estate piece at 60th birthday. Total 80–250 million RMB over 60 years — structured as a single family decision.
2.2 Anniversary Re-Creation Re-create parents’ or grandparents’ original wedding/birthpiece in modern form with upgraded materials. Emotional pull makes 15–40 million RMB feel like an obligation, not an expense. - Collaborative Master Pricing
3.1 East-Meets-West Dual Master One Western master + one Chinese national treasure-level craftsman working together on a single piece. Prices begin at 38 million RMB and climb rapidly — every slot filled for the next eight years.
3.2 Living National Treasure Access Secure exclusive access to China’s highest-level intangible cultural heritage masters for client pieces. Additional 20–80 million RMB premium universally accepted. - Digital + Physical Twin Pricing
4.1 NFT-Linked Physical Original Every major piece accompanied by a 1/1 NFT that tracks provenance and grants holder rights to future commissions. Adds 5–15 million RMB with younger collectors.
4.2 Metaverse Preview Rights Clients experience their piece in a private metaverse atelier before physical creation begins. Emerging as standard add-on for tech-sector clients. - Absolute Exclusivity Guarantees
5.1 Global One-of-One Clause Contract stating the design will never be repeated anywhere in the world — not even for royalty. Adds 30–100% to final price with zero pushback.
5.2 Destruction of Molds & Patterns Physical destruction ceremony of all molds, patterns, and digital files after completion, live-streamed privately to client. Turns the price into proof of absolute uniqueness.
Case Study: A French Haute Joaillerie Maison’s 380 Million RMB Single Client Contract
In late 2024, a third-generation Chinese business family signed the first “Five Generations Dynasty Commission” with a 180-year-old Parisian house: 25 one-of-one high jewellery pieces to be delivered every five years until 2144, incorporating diamonds, Imperial jade, and techniques from both traditions. Total value 380 million RMB, paid 50% upfront. The contract was celebrated with a private banquet for 200 family members — demonstrating that when bespoke is positioned as preserving bloodline legacy rather than personal adornment, Chinese families will commit sums that reshape entire maisons.
Conclusion
The future of bespoke in China isn’t about selling objects — it’s about becoming the custodian of a family’s material soul for centuries. Price accordingly, and you won’t have clients. You’ll have dynasties.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation! info@pltfrm.cn
