(Source: https://pltfrm.com.cn)
Introduction
With Chinese beauty shoppers spending an average of 22 minutes per live session, overseas brands need AI tools that deliver flawless virtual makeup try-on and personalized advice at scale. Here are the proven platforms and features dominating China’s ¥500 billion+ beauty live-streaming market in 2025.
- Must-Have AI Beauty Try-On Capabilities
1.1 AR Makeup with Physics-Based Rendering Top solutions simulate cream blushes that actually “melt” into skin, liquid highlighters with real reflection, and mascara that clumps if over-applied. Result: Viewers trust the virtual result matches real life.
1.2 Hair Color & Style Simulation AI changes hair color and adds virtual extensions or bangs with strand-level accuracy. - Platform Comparison & Integration Ease
2.1 Native Douyin vs Third-Party SaaS Douyin’s built-in Beauty AR reaches the largest audience; third-party tools like Perfect Corp or ModiFace offer deeper customization and WeChat Mini-Program deployment. Recommendation: Use both—native for traffic, third-party for private domain for loyalty.
2.2 One-Click Deployment for Overseas Teams Best tools provide English dashboards and automatic ICP-compliant hosting. - AI Host Customization for Beauty Expertise
3.1 Beauty-Trained Knowledge Base Leading avatars know ingredient benefits, Baobab oil trends, and how to pronounce “niacinamide” perfectly in Mandarin. - Monetization Features Beauty Brands Love
4.1 Flash “Match My Shade” Bundles AI instantly creates personalized sets after diagnosis and applies limited-time discounts. - Regulatory & Data Compliance
5.1 On-Device Processing Option Premium solutions process facial data locally to comply with China’s Personal Information Protection Law.
Case Study: An American Clean Beauty Brand on Xiaohongshu
The brand launched with a third-party AI try-on tool integrated into Xiaohongshu live rooms. Viewers received instant skin tests followed by custom routine suggestions. The campaign generated 420 000 try-ons and a 31% direct conversion rate—3× higher than traditional KOL sessions.
Conclusion
Selecting the right AI live-streaming stack gives overseas beauty brands the same technological edge as domestic giants while maintaining full control over branding and customer data.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
