(Source: https://pltfrm.com.cn)
Lunar New Year remains the single largest shopping festival in the world, with Chinese consumers spending heavily on gifts, fashion, and home products. AI live-streaming innovations now enable overseas brands to deliver perfectly timed, culturally flawless sessions that capture the unique emotional and gifting psychology of Spring Festival.
- Auspicious AI Product Recommendation Engines
1.1 Symbolism-Aware Matching AI trained on Chinese cultural symbolism automatically prioritizes “lucky” colors (red/gold), even numbers, and items associated with prosperity or family reunion when suggesting gifts. Recommendations avoid taboo categories like clocks or white packaging. This cultural intelligence prevents expensive mistakes that have damaged many overseas campaigns.
1.2 Family Bundle Intelligence Systems detect when viewers are shopping for multiple generations and instantly create customized family gift sets with appropriate hierarchy pricing. Hosts showcase “parents + children + elders” packages that resonate deeply during reunion season. Conversion rates for these AI-curated sets routinely exceed 40%.
- AI-Powered Reunion-Themed Engagement Tools
2.1 Virtual Family Greeting Cards Viewers can generate personalized video messages with their face superimposed alongside the AI host sending New Year blessings—instantly shareable on WeChat Moments. This viral feature turns buyers into brand ambassadors during the most social time of year.
2.2 Live Lucky Lion Dance Integration AR-powered lion dances triggered by order milestones appear on screen with real-time viewer name shoutouts. The AI host commentates in rhyme with regional variations (Cantonese vs Mandarin styles). Sessions feel like participating in an actual temple fair, driving massive emotional engagement.
- Pre-Festival AI Traffic Warm-Up Systems
3.1 100-Day Countdown Automation AI begins nurturing audiences 100 days before CNY with daily mini-lives, zodiac forecasts, and gradual product reveals building anticipation. Inventory and pricing strategies are stress-tested weeks ahead. Brands enter the festival sprint with pre-warmed, high-intent audiences.
3.2 Cross-Platform Spring Festival Journey Content is automatically adapted and scheduled across Douyin, Kuaishou, Xiaohongshu, and WeChat Video Accounts with festival-specific hashtags and challenges. Overseas brands achieve seamless omnichannel coverage without managing multiple teams.
Case Study: A Canadian Seafood Brand’s CNY Breakthrough
A premium Canadian seafood company worked with PLTFRM to deploy full AI live-streaming for 2025 Lunar New Year—the Year of the Snake. AI hosts emphasized abundance symbolism while running 20-day non-stop streams with virtual lion dances and family bundle recommendations. The campaign sold 40 million RMB of gift boxes (85% of annual China revenue) in just three weeks, establishing the brand as the top imported seafood gift nationwide.
AI live streaming has redefined how overseas brands win Chinese New Year, turning cultural respect into commercial triumph.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with overseas brands for many years, helping them navigate localization challenges and achieve remarkable success on various platforms. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
