(Source: https://pltfrm.com.cn)
Introduction
2026 Chinese consumers have built-in ad blockers for anything that feels manufactured. The overseas brands dominating feeds aren’t trying to look perfect—they’re trying to look real. Here’s the exact system that creates authentic content Chinese users swear “doesn’t feel like an ad.”
1. Zero-Script, Guided-Only Creator Briefs
1.1 “Film Whatever You Want” Approach Give creators the product and three emotional keywords (e.g., “松弛”, “治愈”, “反内卷”)—nothing else. The less direction, the more authentic the output.
2. Flaws Are Features
2.1 Imperfect = Relatable Leave in ums, awkward laughs, pets jumping into frame, or rain ruining an outdoor shoot—Chinese audiences reward humanity.
3. Deep Community Listening Before Creating
3.1 Weekly Xiaohongshu & Douyin Comment Mining Turn the top 50 recurring complaints or wishes in your category into next week’s content ideas.
4. Long-Term Authentic Creator Families
4.1 Sign Creators for 12–24 Months Pay them to live with the product and post whenever they genuinely feel like it—scheduled content kills authenticity.
Case Study: Italian Coffee Capsule Brand Becomes “Morning Companion” for Millions
An Italian espresso capsule brand struggled against local giants. PLTFRM recruited 100 real Chinese coffee drinkers (from night-shift nurses to freelance designers) to film their unfiltered morning routines for a full year—waking up groggy, burning the first cup, spilling milk, kids interrupting—using only the brand’s capsules. The year-long “真实早晨” series turned the brand into the #1 imported capsule on Tmall with zero traditional advertising.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
