(Source: https://pltfrm.com.cn)
Introduction
With China’s e-commerce sector booming, counterfeiting poses a direct threat to overseas brands’ reputation and revenue. This article shares battle-tested tactics—from platform tools to legal actions—that have enabled international companies to dramatically reduce fake listings and protect consumer trust.
- Platform-Based Anti-Counterfeit Programs
1.1 Enrollment in Protection Systems Major Platform Registration: Join IP protection portals on Tmall, JD.com, and Pinduoduo for verified brand status. Takedown Efficiency: Submit notarized evidence for near-instant removal of infringing listings. Scale Impact: Brands using these systems report 90%+ success rates in complaint resolutions.
1.2 Verified Seller Collaboration Authorized Channel Building: Partner exclusively with vetted distributors and flag unauthorized sellers. Traceability Integration: Implement QR codes and serial numbers linked to authenticity databases. Consumer Confidence Boost: These steps differentiate genuine products and drive repeat purchases.
- Advanced Monitoring and Intelligence Gathering
2.1 AI-Powered Surveillance Tool Deployment: Use third-party services with image recognition to scan millions of listings daily. Hotspot Targeting: Focus monitoring on high-risk categories and seasonal spikes. Prevention Focus: Early alerts enable preemptive actions before fakes proliferate.
2.2 Offline-to-Online Linkage Supply Chain Audits: Trace counterfeit sources through test purchases and supplier checks. Cross-Platform Coordination: Share intelligence with industry associations for broader impact. Holistic Defense: Connecting online fakes to physical origins disrupts entire networks.
- Multi-Channel Enforcement Actions
3.1 Administrative and Police Interventions Raid Coordination: Provide evidence packs to local market regulators for on-site seizures. Criminal Thresholds: Escalate large-scale cases to public security for arrests and factory closures. Deterrent Effect: High-profile actions send strong messages across supply chains.
3.2 Customs and Export Controls Border Recordation: Register with China Customs to intercept fake exports damaging global reputation. International Cooperation: Share seizure data with home-country authorities for coordinated pressure. Supply Disruption: Blocking exports cuts off counterfeiters’ primary revenue streams.
- Building Consumer Education Campaigns
4.1 Authenticity Verification Tools App and WeChat Integration: Launch mini-programs for product scanning and verification. Educational Content: Run targeted ads highlighting risks of fakes and how to spot them. Loyalty Enhancement: Informed consumers become brand advocates and report suspicious activity.
Case Study: Triumph for a British Luxury Home Appliance Brand
A renowned UK vacuum and appliance maker encountered rampant counterfeits flooding Chinese marketplaces. By enrolling in platform protection programs and deploying AI monitoring, they removed over 10,000 fake listings in the first year. When a large-scale manufacturer was identified, administrative raids supported by customs recordation led to production line shutdowns and a mediated settlement preserving market exclusivity—paving the way for official flagship store dominance.
Conclusion
Combating counterfeiting in China’s e-commerce landscape requires platform tools, smart monitoring, aggressive enforcement, and consumer engagement. Overseas brands mastering these elements not only eliminate threats but convert challenges into opportunities for deeper market penetration.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
