(Source: https://pltfrm.com.cn)
Introduction
China’s e-commerce boom, with over 900 million online shoppers in 2025, demands that overseas brands prioritize consumer safeguards to build trust and avoid regulatory pitfalls. As an advertising agency with more than a decade of experience localizing overseas brands in China, we’ve guided countless clients through these protections, turning compliance into a competitive advantage. This article breaks down essential strategies under the updated Anti-Unfair Competition Law (AUCL), effective October 2025, to ensure your digital sales resonate safely and sustainably.
1. Understanding Core Consumer Rights Frameworks
1.1 Right to Accurate Information The Law on Protection of Consumer Rights and Interests mandates clear, truthful product disclosures, with 2025 AUCL amendments strengthening penalties for misleading ads up to RMB 500,000. Overseas brands must verify claims through third-party audits before listings on Tmall. This transparency not only averts fines but enhances review scores, driving organic traffic.
1.2 Protection Against Counterfeits Under the amended Trademark Law, platforms like Douyin must remove infringing listings within 24 hours, as reinforced in 2025. Implement blockchain traceability for authentic goods to prove origin. Such measures safeguard your IP while appealing to authenticity-seeking consumers, boosting repeat purchases.
2. Data Privacy and Consent Mechanisms
2.1 Personal Information Compliance The Personal Information Protection Law (PIPL) requires explicit consent for data collection, with 2025 Cybersecurity Law updates mandating annual audits for cross-border transfers. Use consent pop-ups integrated with WeChat mini-programs for seamless user agreement. This builds loyalty in a privacy-conscious market, reducing churn by up to 20%.
2.2 Breach Notification Protocols Report data incidents within 72 hours to the Cyberspace Administration of China (CAC), per October 2025 amendments. Develop automated alert systems tied to your CRM for swift response. Proactive handling minimizes reputational damage and positions your brand as reliable.
3. Refund and Dispute Resolution Standards
3.3 Seven-Day No-Reason Returns E-commerce rules enforce hassle-free returns for online buys, expanded in 2025 to include digital services. Streamline processes with AI chatbots for claim handling on JD.com. This policy fosters positive word-of-mouth, elevating your Net Promoter Score.
3.4 Mediation via Platforms Platforms must provide free mediation, with escalation to SAMR if unresolved within 15 days. Train local teams on arbitration clauses in terms of service. Efficient resolutions turn disputes into testimonials, strengthening market positioning.
4. Product Quality and Safety Assurances
4.1 Traceability Enhancements The January 2026 Amended Law on Products and Goods Quality demands full supply chain tracking via QR codes. Partner with certified labs for pre-market testing to comply. This feature engages tech-savvy buyers, increasing conversion rates through verified safety.
4.2 Liability for Defects Brands face joint liability for harms, with stricter 2025 enforcement on imported goods. Include clear warranties in packaging and listings. Comprehensive coverage reassures consumers, differentiating your offerings in crowded categories.
Case Study: European Wellness Brand’s Trust-Building Triumph
A European supplement maker faced backlash from misleading claims on Xiaohongshu in early 2025, prompting our agency’s intervention with AUCL-aligned audits and PIPL consent tools. We revamped their listings with traceable sourcing and automated refunds, slashing complaints by 60% and spiking sales 45% within four months. Their journey illustrates how consumer-centric compliance unlocks viral growth in China’s social commerce arena.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation! info@pltfrm.cn www.pltfrm.cn
