(Source: https://pltfrm.com.cn)
Introduction
High-converting Baidu ad formats are game-changers for overseas brands, bridging cultural nuances with tech-savvy delivery to achieve 20-40% superior results over generics. They capitalize on Baidu’s ecosystem, from semantic matching to visual storytelling, for frictionless user flows. Our agency’s decade of China localization expertise has validated these catalysts across sectors. Explore them to infuse your campaigns with conversion superpowers.
1. Multi-Format Extensions
Layer extensions onto core ads for enriched, multi-touch interactions.
1.1 Sitelink and Callout Bundles Add 4-6 sitelinks to subpages with descriptive callouts like “Free Trial Now.” Prioritize mobile stacking. Bundles converted 30% more SaaS trials by guiding deeper.
1.2 Price and Promotion Tags Dynamic price feeds with flash deal badges, updating real-time. Geo-restrict for relevance. Tags tempted 27% impulse buys in retail.
2. App Promotion Ads
Tailored for downloads, these formats drive installs with deep linking.
2.1 Universal App Campaigns Feed creatives for auto-optimization across search/display, targeting intent like “productivity apps.” Track post-install events. UACs installed 34% more for utilities.
2.2 Deep Link Directs Route to in-app actions, bypassing homescreens. A/B app store previews. Deep links engaged 23% faster for gaming.
3. Brand Awareness Videos
Top-funnel videos build recall, funneling to high-intent conversions.
3.1 Non-Skippable Shorts 6-second bumper ads in searches, ending with logo+CTA. Sequence with remarkets. Bumpers recalled 29% for durables.
3.2 Interactive Overlays Add polls or swipe gestures in longer views, capturing data. Analyze drop-offs. Overlays polled 20% feedback into leads.
4. Smart Bidding Hybrids
Formats tied to AI bidding for outcome-focused delivery.
4.1 Target CPA Integrations Pair with conversion-optimized formats, setting per-action costs. Scale on winners. Hybrids met 36% CPA goals for services.
4.2 Value Rules Application Assign higher bids to premium conversions within formats. Review attributions monthly. Rules prioritized 18% high-LTV in e-com.
Real-World Case Study: Formats Fuel a Dutch Dairy Producer’s Baidu Breakthrough
A Dutch artisanal dairy producer, hovering at 4% conversions amid local dairy ads, enlisted our catalysts. We deployed multi-extensions on shopping formats, app promos for recipe tools, and video awareness for farm stories, hybridized with target CPA. The potent combo, refined in two months, elevated conversions to 16%, churning 85,000 units sold and app users—milking every search opportunity.
Conclusion
As conversion catalysts, Baidu’s ad formats equip overseas brands to orchestrate journeys that resonate and resolve. From extensions to hybrids, curate and calibrate for your audience to localize success stories that endure.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. With over a decade of expertise in localizing overseas brands, our proven track record speaks for itself. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
