Source: https://pltfrm.com.cn
Influencer marketing in China is a powerful tool for brands, but it must be conducted ethically to maintain consumer trust and comply with regulations. Here are key ethical considerations for brands and influencers:
Honest Endorsements
Influencers should only endorse products they genuinely believe in and have experience with, avoiding false claims or misleading advertisements.
Transparent Disclosures
Clear and conspicuous disclosure of sponsored content is essential to maintain authenticity and trust with the audience.
Compliance with Advertising Laws
Adhere to Chinese advertising laws, which have strict regulations on influencer marketing to prevent deceptive practices.
Respecting Intellectual Property
Ensure that all content created and shared respects copyright, trademark, and other intellectual property rights.
Avoiding Harmful Content
Refrain from creating or promoting content that could be considered offensive, discriminatory, or harmful to any group or individual.
Protecting Consumer Privacy
Uphold consumer privacy by not sharing personal information without consent and following data protection regulations.
Promoting Positive Values
Use influencer platforms to promote positive values and contribute to a healthy online environment.
Fairness and Inclusivity
Practice fairness and inclusivity in influencer partnerships, avoiding any form of bias or discrimination.
Accountability
Be accountable for the impact of influencer marketing on consumers and society, taking responsibility for addressing any negative consequences.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation!
Contact us at info@pltfrm.cn or visit www.pltfrm.cn for more information.
