Source: https://pltfrm.com.cn
Technology brands seeking to make an impact in China’s competitive market can benefit significantly from KOL marketing. Here’s how to engage with influencers to promote your tech products:
Identifying Tech-Savvy KOLs
Find KOLs who have a strong understanding of technology and can speak authentically about your products to their audience.
Focusing on Product Demonstrations
Showcasing the features and benefits of your technology through demos and tutorials can help educate and excite the audience.
Highlighting Innovation
Emphasize the innovative aspects of your tech products, as Chinese consumers are often eager to adopt new and advanced solutions.
Utilizing Visual Storytelling
Leverage the power of visual storytelling through engaging videos and images that highlight the user experience of your technology.
Engaging in Live Streaming
Live streaming is a popular format in China; use it to showcase tech products in real-time, answer questions, and interact with viewers.
Partnering with Vertical KOLs
Partner with KOLs who specialize in technology or related niches to reach an audience that is more likely to be interested in tech products.
Educating Through Content
Create content that educates the audience about the technology, its applications, and the problems it solves.
Capitalizing on New Product Launches
Use KOLs to generate buzz around new product launches, leveraging their influence to create anticipation and drive pre-orders.
Monitoring and Adjusting Strategy
Keep a close eye on the performance of KOL campaigns and adjust your strategy based on feedback and results.
PLTFRM is a French-Chinese joint venture branding consultancy founded in 2012. We combine practical strategy, marketing, and e-commerce to develop Chinese brand strategies and improve conversion rates for over 30+ overseas brands in Europe, America, South America, and Asia Pacific. Search pltfrm for a free consultation!
Contact us at info@pltfrm.cn or visit www.pltfrm.cn for more information.
