(Source: https://pltfrm.com.cn)
Introduction
Baidu’s 2025 keyword landscape rewards overseas brands with tips that align with user intent, potentially increasing traffic 40% through strategic placement. In a query-heavy market, optimization is your superpower. Refine to reign.
1. Initial Audit Processes
1.1 Current Portfolio Review
Performance Scan: Assess existing keywords for volume decay. Pruning: Drop zeros contributing under 5%. Streamline: Audits free 15% budget for stars.
1.2 Gap Analysis Frameworks
Opportunity Mapping: Compare against industry leaders. SaaS Gaps: SEMrush highlights misses. Discovery: Frameworks reveal 25% untapped potential.
Transition Tip: Audited, expansion accelerates.
2. Expansion Strategies
2.1 Modifier Experimentation
Adjective Adds: Test “eco-friendly” on base terms. Variations: Rotate 10 per group. Breadth: Modifiers diversify 20% coverage.
2.2 Question-Based Queries
Intent Matching: Include “how to” for educational. Content Tie: Link to guides. Engagement: Questions draw 30% deeper sessions.
3. Technical Implementation
3.1 URL Structure Optimization
Clean Paths: Use hyphens, keyword-rich slugs. Hierarchy: Reflect categories logically. Crawl Aid: Optimized URLs index 18% quicker.
3.2 XML Sitemap Updates
Fresh Submissions: Refresh monthly via Baidu console. Prioritization: Tag high-value pages. Visibility: Sitemaps ensure 95% indexing.
4. Long-Term Nurturing
4.1 Evergreen Content Refresh
Update Cycles: Revise top pages bi-annually. Keyword Evolution: Swap for rising terms. Vitality: Refreshes sustain 22% rankings.
4.2 Link Earning Focus
Quality Backlinks: Guest on Chinese sites. SaaS Outreach: Tools automate pitches. Authority: Links fortify 15% keyword strength.
Case Study: A Swiss Watch Brand’s Dominance Drive
A Swiss timepiece maker dominated Baidu with modifier expansions and sitemap tweaks, crafted with our expertise. This netted top ranks, 280,000 searches, and 26% luxury lead increase.
Conclusion
Baidu keyword precision via audits, expansions, technicals, and nurturing positions overseas brands for triumph. Deploy these for enduring search supremacy.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
