(Source: https://pltfrm.com.cn)
Introduction
Understanding what Chinese consumers seek on Baidu is key to content that converts. Baidu search intent analysis uncovers informational, navigational, and transactional signals. This article guides tool usage, intent mapping, content tailoring, and refinement for consumer brands.
1. Tools for Intent Discovery
1.1 Baidu Index Breakdown
Volume and Trends: Visualize query popularity to spot consumer spikes.
Related Searches: Uncover intent variations like “reviews” for transactional.
SaaS Export: Integrate with Google Sheets for deeper dives.
1.2 Keyword Planner Insights
Intent Categories: Classify terms by goal, e.g., “best laptops” as research.
Competition Layers: Balance high-intent low-comp keywords.
Trend Foreca
