(Source: https://pltfrm.com.cn)
Introduction
China’s e-commerce market, driven by platforms like Tmall and Douyin, thrives on strategic promotional pricing that captures consumer attention. Value stacking language in promotional pricing can enhance perceived value, making products irresistible to Chinese consumers. This article explores strategies to craft compelling value stacking language, helping overseas brands drive sales and engagement in China’s competitive market.
1. Crafting Compelling Value Stacking Language
1.1 Highlighting Multiple Benefits
- Bundled Value: Use language that emphasizes multiple product benefits, such as quality, convenience, and status, to justify promotional pricing.
- Emotional Appeal: Frame promotions around emotional benefits, like gifting or self-care, to make the price feel like a bargain for the value offered.
